Driving Record-Breaking Traffic and Profitability through Technical SEO
Background
We partnered with a leading automotive group in the UAE, renowned for representing a wide range of high-profile automotive brands. Despite experiencing consistent website traffic, the company faced challenges in engaging users effectively and driving conversions. Their digital strategy wasn’t yielding the desired results, particularly in terms of lead generation and sales. With a strong brand presence but stagnant user engagement, they needed a comprehensive technical SEO overhaul to solve their problems.
Challenge
While the website attracted steady traffic, the business struggled to convert this into tangible growth. Key challenges included:
- Google Search Console Errors: Persistent technical errors were negatively affecting indexing, reducing the visibility of important pages.
- Limited Local SEO: A lack of optimization for the company’s extensive range of automotive brands and services meant that local search opportunities were missed.
- Stagnant User Engagement: Even with a strong traffic volume, user engagement remained flat, and traffic growth had plateaued.
Objectives
- To resolve technical issues affecting the website’s SEO performance and ensure better indexing.
- To optimize local SEO for all service and brand-specific pages across over 100 pages, improving visibility in local search results.
Drive more organic traffic, improve user engagement, and ultimately increase conversions and profitability.
Solution
Our team developed and executed a tailored technical SEO strategy to address the business’s challenges:
- Google Search Console Error Resolution we began by identifying and rectifying critical issues in Google Search Console that were limiting the website’s ability to be properly indexed and ranked. This ensured all essential pages were accessible to search engines, thereby improving overall site performance.
- Local Business Schema Implementation we implemented local business schema markup for over 100 pages dedicated to the company’s various automotive brands and services. This custom schema for each brand (e.g., Toyota, Hyundai, Kia, Lexus, Ford, etc.) boosted local search visibility, improving the company’s ranking for region-specific search queries.
- On-Page SEO Optimization in parallel with the technical improvements, we optimized page content, metadata, and internal linking structures. This enhanced keyword targeting and ensured that pages loaded quickly and were fully optimized for mobile devices—key factors in both user experience and SEO rankings.
- Continuous Monitoring and Refinement after implementing the changes, we continuously monitored website performance, tracking key metrics such as clicks, impressions, and average positions. Regular adjustments were made based on real-time data to further refine the strategy and maintain optimal performance.
Implementation
The entire technical SEO overhaul was completed over a three-month period, during which we resolved technical issues, optimized local SEO, and enhanced the business’s brand and service-specific pages.
Results & Outcomes
The technical SEO improvements led to a substantial, measurable increase in the business’s online presence:
- Record-Breaking Traffic: The company experienced its highest-ever levels of clicks and impressions in a single day, marking a historic achievement.
- Impressive Metric Growth:
- Number of Clicks Increased: +4.5K
- Number of Impressions Increased: +520K
- Brand-Specific Performance: Traffic and visibility improvements were seen across all key automotive brands represented by the company, including:
- Toyota
- Hyundai
- Kia
- Mitsubishi
- Ford
- Skoda
- Lexus
- MG
- Mercedes-Benz
- Suzuki
- Cadillac
- Tata
- Chevrolet
- Isuzu
- Volkswagen
- Mini
- Cooper
- Fiat Repair Services
- Hino
The optimization led to an overall increase in visibility for all brand-specific pages, contributing to a more significant share of search traffic and greater customer engagement across multiple automotive segments.
- Record Traffic Analysis: The most notable achievement was the dramatic surge in daily clicks and impressions, which marked the highest values the business had ever recorded in a single day.
Traffic Analysis
Through the combined efforts of resolving technical SEO issues and enhancing local search visibility, the business experienced:
- A staggering 4.5K increase in clicks across their website.
- A 520K increase in impressions, indicating a broader reach and improved visibility.
- The highest daily clicks and impressions ever recorded, confirming the effectiveness of the strategy.
This surge in performance directly contributed to increased brand awareness and engagement, laying the groundwork for continued growth in conversions and profitability.
Key Takeaways
- Technical SEO, when executed correctly, can lead to dramatic improvements in search engine visibility, clicks, and impressions.
- Local SEO optimization for a multi-brand business is critical for capturing the right audience and improving local search performance.
- Regular monitoring and adjustments to SEO strategies are essential for maintaining growth and ensuring long-term success.
Conclusion
By resolving Google Search Console errors, optimizing local SEO, and implementing a custom schema for over 100 pages, our SEO strategy drove record-breaking traffic and significantly increased the company’s online visibility. This case study highlights the importance of a comprehensive, technical SEO approach to boost organic performance, engagement, and ultimately, profitability in a competitive industry.